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SEO: Diversity defines writing
American society defines different cultures in different ways. Writers cover different tragedies all over the world and have to be culturally sensitive to avoid offensiveness. In order to make sure your reporting fair you need to define diversity, follow diversity style guides and use the MIDS checklist.
What is diversity?
Diversity in writing refers to the representation of all people. Use the golden rule when writing. You would not want someone to misrepresent your culture or a characteristic about you. Fairness and balance keep writers from making mistakes. If you write without following these concepts your writing will not be diverse.
Style guide to sensitivity
The Society of Professional Journalist offer a list of links that help writers say classify different types of people. In example when referring to people who are not from this country you should never call them illegal aliens. The correct terminology is illegal immigration. Also, avoid using common stereotypes and re read stories to make sure you did not use them.
MIDS is an acronym for Multicultures, ISMs, Diversity and Sensitivity. Use this checklist to make sure you represent multiple cultures correctly in all you writing and avoid ISM words. If you respect all people and write fairly you are writing diversely.
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SEO: Brand strategically
Students in PR need to recognize their brand and use it effectively for your job/career. The key requirements that lead to a successful social media strategy are profiles on all the top social media cites, a good online credibility and tailored post. If you follow these three keys you are on your way to branding strategically.
Are you LinkedIn?
All professionals in the PR field look at potential hires on LinkedIn, Twitter and Facebook. If you want to work for a non-profit or event firm play up any skills you have in those two areas. Also make sure your profile has no spelling or style errors. Professional are impressed when you take the time to create profiles that are specific and fit you branding goal. Hiring managers do not want to search all over your profile to figure out your career aspirations.
All of your professional and social profiles need to represent a person of integrity. Posts that involve explicative language and inappropriate behavior disrupt your brand and turn off professionals. Make sure you privacy setting are up to date and if you have different profiles make sure you give professionals the correct one.
Tailor all post
I’m applying to the Cinderella Foundation for a spring internship in their event department. All of my recent posts on my professional twitter are about new event strategies for non-profits. I all tailor the post I make to the job field I am interested in. This helps employers see that I am motivated and committed to events. Using this strategy on you own social media account will help a lot.
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